Instagram Fixes Audio Bug Affecting Reels Export Quality

Meta denies deliberately silencing the sound of Reels videos when downloaded to prevent sharing them on TikTok, as reported by The Verge. A spokesperson from the company attributed the issue to a “sound problem” and mentioned that a fix is underway.

Earlier in the week, the news outlet revealed that users aiming to share their Reels on other platforms (hint: TikTok) had to publish them first to avoid losing sound. Before this issue, Instagram users could record and edit a video in Reels, then choose to download and share it on different platforms.

Meta aims to make Reels a key feature of Instagram and Facebook, but it hasn’t outperformed TikTok, the top platform for short videos. Creators and businesses often share their Reels on TikTok (and vice versa), which means Instagram and Facebook don’t exclusively hold that content anymore.

TikTok allows its users to effortlessly share videos to Facebook and Instagram Reels. However, sharing in the opposite direction on Meta’s platforms involves a manual download. Considering the unique editing tools on Reels and TikTok, users may prefer editing on one platform and sharing on both, saving time in the process.

As of Friday afternoon, Meta continues to address the Reels sound issue, particularly affecting iPhone users, as informed by a spokesperson via email to Engadget. “A bug has caused the Reels download feature to malfunction for iOS users, resulting in missing sound in some downloads. We’re looking to resolve this matter as quickly as we can,” Meta stated.

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